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Case Study: P&O Nedlloyd BV
P&O Nedlloyd is one of the world's leading
providers of point-to-point container shipping services. To support this core
business, it also offers a range of value-added logistics services, from basic
freight management to sophisticated supply chain management.
In 2004, Philip Green joined PONL as the new CEO
and he swiftly initiated a global staff survey which highlighted that although
individuals were well trained in there own area of expertise, there was a lack
of awareness and knowledge of other departments within the company.
The challenge that PONL faced
A basic induction package had existed since 1997,
when P&O merged with Nedlloyd, which comprised of basic presentation slides
and a reference book.
P&O Nedlloyd's (PONL) training department
wished to create a seamless and effective programme of induction for all new and
less experienced staff in order for the company to function in a more synergistic
way. There was some dysfunction within the company and employees had limited understanding
of what other parts of the business did, and how the departments complimented
each other. There was a need for a more structured approach.
The main challenge that PONL faced was to pull
together the existing induction package and develop it for use across the whole
company, not limiting rollout to the head office sites in London and Rotterdam.
Elgood Effective Learning provided the solution
In order to address this huge challenge, PONL
worked with Christine Elgood of Elgood Effective Learning to develop two business
games which would form part of a six stage induction programme.
Elgood Effective Learning has worked together
with PONL, to develop Stages 3 and 6 of the six stage induction programme. Stage
3, called "Starters Day" is a one day course built around a business
game in which the new employee will learn about the Shipment Management Process
and at the same time, gain further insight into the whole organization.
Stage 6, called "PONL: Our business course"
is a 2.5 day course built around a business game for employees to acquire a more
detailed understanding of all the Global Business Processes within PONL. Delegates
attend this course after 6 months to one year of being with the company.
The benefits of the interactive business games
One of the key benefits to PONL is that the program
is suitable for all levels of employee within the business, maximising the cost
effectiveness of the business game. The evaluation that PONL has carried out to
date has showed an increased popularity of the induction program, largely due
to the way in which the business game gives employees the 'big picture" of
the whole company.
Mark Penny concludes "It is great to have
a view from an external party (Christine) of how to do things. Christine has a
good feel for what will work within our company. The business games are a key
element of the whole induction program."
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