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As a Board member of a company you have an obligation to your shareholders to maximise the value of the company. You will need to formulate a successful financial strategy and a customer policy which is consistent with your corporate image. Can you handle the many challenges that will be thrown at you level-headedly while remaining aware of the interests of your employees, customers and shareholders?
Objective
Participants will be able to :
- Extract critical information from standard financial and market reports
- Identify critical drivers for success within a business
- Create a strategy that is seen as consistent by the company's stakeholders
- Recognise the strategic implications of decisions
How it works
The players, acting in teams of between 4-6 members, are the Board of Directors of a furniture wholesale company operating, in the UK, Eastern and Western Europe. In time periods representing a half year they make a number of broad strategic decisions concerning the direction they wish the company to take and the image they want to adopt in the market place. Decisions include pricing policy, marketing effort, dividend policy, and special agenda items concerning business issues, ethical and moral dilemmas. The results of a team are affected by the quality of its own decision making and also those of its competitors. This interaction mirrors the real world where a potentially ‘winning’ strategy may provide lower than expected benefits because of competitor activity.
What participants will be doing
In groups the participants will be analysing the current situation, reviewing the data provided to identify any possible changes in the market and assessing any potential risks or opportunities. The participants will create a strategy and implement it in a competitive marketplace. They will constantly need to review their results and re-assess the market situation and competitor actions.
For what levels is it appropriate?
Suitable for all managerial levels, and anyone wishing to increase their awareness of creating and implementing a strategy in a realistic environment.
Included
Includes computer program, tutor manual, player instructions and all supporting documentation.
Additional facilitation and online options
The simulation can be run with facilitation assistance from Elgood either Face to Face, or online with virtual facilitation.
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