Multimarket

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Multimarket is an engaging, high energy introduction to the risks and rewards of international trade. It raises awareness of how commercial behaviour can differ across markets, and illustrates how changes in economic, political and financial circumstances can have dramatic effects on your ability to operate internationally.

Objectives

Participants will be able to :

• Identify the problems and opportunities attached to conducting business abroad
• Appreciate the need for careful analysis of the risks versus the probable rewards
• Understand the benefits of making timely decisions in volatile markets

How it works

Each team operates a company which manufactures and sells agricultural machinery for the domestic market, and they are tasked with the development of an expansion strategy into international markets. There are opportunities in three fictitious export territories, each of which has its own currency, and unique political and economic conditions. Players have to weigh up the risks and possible rewards of expanding their manufacturing and/or sales operations into these new territories, and must be able to adapt to changing circumstances
as each round is played. Will they succeed in repatriating any profits, or will currency restrictions or despotic rulers prevent them? Will they perceive dangers and opportunities, and react to changes in exchange rates, investment grants and political activities more successfully as the game unfolds?

What participants will be doing

Studying written texts giving details of the potential export markets, submitting their commercial and operating decisions in writing, and deciding on their actions for the next rounds based on their results and any new market information which has been revealed.

For what levels is it appropriate?

All managerial levels, and for students of management and business principles.

The package

Includes tutor manual, player instructions, computer program and all supporting documentation. 

Additional facilitation and online options

The simulation can be run with facilitation assistance from Elgood in a Face to Face environment.  Find out more.